03 | research team
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BRYAN URBICK
+
ABEL WESTERHOF
+ ALISON KEEFE
+ NICK TRIGG
+
PHILLIP BANTOCK
+ NOORJEHAN KHAN
+ SHAPLA UDDIN
+ HADLEY RONES
+ GRACE HOWE
+ MALIK AHMED
BRYAN
URBICK
CEO & President
Bryan is one of the founding directors of the Consumer Knowledge Centre.
Prior to setting up the business, Bryan worked in the food industry
for over 10 years, both in marketing and product development. He has
been working with children for over 20 years in the UK, the Netherlands,
France, Germany, Spain, South Africa and the US. For the last 8 years,
he has been working to develop consumer research methodologies that
innovate the research process and improve product success. Bryan has
a unique perspective of the consumer research industry, as well as specific
knowledge relating to product innovation and marketing. As an interesting
aside, under the pen-name B Conley O’Ryan, Bryan wrote a children's
musical theatre play The Magic of Me, which received critical acclaim
at Edinburgh's Festival Fringe and then enjoyed a six-month tour to
schools and theatres throughout the UK.
  
EMAIL: B.URBICK
ABEL
WESTERHOF
COO & Director
Abel is one of the founding Directors of the Consumer Knowledge Centre.
Prior to setting up the business, Abel worked for nearly 15 years as
a social worker, nurse and schoolteacher of children with special learning
and emotional needs. Abel studied and implemented many aspects of traditional
and alternative educational styles and serves as Educational Consultant
on all KIDSLINK® projects to ensure the balance of commercial and
educational objectives. Abel's work with special needs kids has given
him a unique understanding of working with young people of all ages
and abilities in North America, Europe and Africa.
EMAIL: a.westerhof
ALISON KEEFE
Director of Research
Alison is a consumer marketing professional with nearly 20 years of
experience in several blue chip companies, including Eurotunnel, Mothercare
and Heinz. She completed her studies at the University of York and then
began a career in marketing, which has led her to work extensively in
the UK and Europe on projects as diverse as the Channel Tunnel and frozen
ready meals. Alison’s particular area of interest is the new product
development process from concept through to launch and the understanding
of what motivates the food purchase decision.
EMAIL: a.keefe
NICK TRIGG
Researcher
Nick’s inquisitive nature and desire to understand what lies
behind ideas led him to pursue a career in market research, and serves
as a Researcher for CKC. He has a Masters Degree in Theological Research
from Durham University, which allowed him to develop a particular interest
in Near Eastern history and languages. He has recently spent time in
the Republic of Yemen teaching English. When not working he enjoys cooking
and eating food, playing and watching football (soccer), and listening
to and making music. Brilliant!
EMAIL: n.trigg
Phillip Bantock
Research Support Assistant
Phill hails from Lincolnshire in North East England. He moved to London
in order to find a viable career after leaving University and his History
studies.He’s now working as a Research Support Assistant and couldn’t
be happier. He finds the world of market research particularly engrossing
and is thrilled to be part of the CKC team. He brings a unique brand
of humour to the company, as well as a love of lava lamps, popcorn and
marmite. His hobbies include such things as writing, computers and gaming
as well as eating our colleague Hadley’s new dessert recipes!
EMAIL: p.bantock
Noorjehan Khan
Project Coordinator
Noorjehan is a gold medalist from the University of Mumbai, India,
with a Masters degree in Business Management. Her professional career
began with Citibank N.A, where she worked as an Assistant Manager in
Wealth Management. Her inquisitiveness and desire to understand people
and their behavior made her keen on working in Market Research. This
led her to work as a researcher at a Software Development Company. Alongside
working as a Project Co-ordinator for CKC, Noorjehan is pursuing further
studies at the Market Research Society. In her free time, she likes
to read, paint, cook and spend time with family.
EMAIL: n.khan
Shapla Uddin
Research Support Assistant
Shapla studied at Stanmore College and London College of Communication
with a background in media and journalism. She serves as a recruiter
for CKC, and very much enjoys talking to the potential respondents as
she gets a very useful (sometimes amusingly too descriptive) insight
into their lives. She brings to CKC her distinctive personality, plus
an ever growing collection of coloured pens. Shapla amuses her colleagues
with her slightly bizarre observations, which usually leave them baffled.
Her hobbies include blogging, reading teen fiction and watching sitcoms.
She especially enjoys photography and chocolate éclairs, and
is a friendly and helpful member of the CKC team.
EMAIL: s.uddin
hADLEY RONES
Junior Research Support Assistant
After leaving college, Hadley was looking to start a career. A particular
company that interested him was the Consumer Knowledge Centre, because
of the nature of their work. Helping the consumer to provide input into
product and service ideas is something that really interests Hadley.
Hadley’s hobbies include cooking (especially desserts!), watching
films and playing the latest computer games. He also enjoys playing
football, and watching Arsenal, the team he avidly supports.
EMAIL: h.rones
GRACE HOWE
Office Assistant
Since joining in Spring of 2005 Grace has been a well loved member
of the CKC team, bringing with her a great deal of charm, warmth and
good humour as well as her administrative and organisational skills.
Her past experience in sales has provided a strong customer focus. In
her spare time Grace enjoys spending time with her husband and son –
and time permitting, watching sports.
EMAIL: g.howe
Malik Ahmed
IT Administrator and Research Assistant
Malik is currently studying IT at a local College, and between classes
and studying provides IT support to the CKC team. He is a self-admitted
computer enthusiast, and loves serving both internal and external clients,
providing innovative and timely solutions. Malik joined the CKC team
in early 2005 and coordinates the technology for all the on-line studies,
as well as support for clients needing computer services at our focus
group facility.
EMAIL: M.Ahmed
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