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03 | research team

+ BRYAN URBICK

+ ABEL WESTERHOF

+ ALISON KEEFE

+
PHILLIP BANTOCK

+ RESEARCH SUPPORT & RECRUITMENT TEAM

 

BRYAN URBICK
CEO & President

Bryan is a frequent author and lecturer around the world on the subject of kids, families, women, Prime Timers (people aged 55+), product development, innovation and the NPD process. Bryan sits on the Editorial Advisory Board of Young Consumers (Emerald Group Publishing Limited) and is a member of the international Literati Network.

He is one of the founding directors of the Consumer Knowledge Centre and serves as the CEO & Chairman. Prior to setting up the business, Bryan worked in the food industry for over 10 years, and prior to that in the banking/financial services industry - both in marketing and product development. He has been working with all ages and segments of consumers, but is particularly known for his years of work with children and mothers, having conducted research in Europe, North America, Africa, Asia, the Middle East and Central America. Bryan's style of research is unique. He is one of only a handful of researchers who successfully works with large groups of children through to hand picked smaller teams to uncover insights. Over the years Bryan has crafted some of his own methodologies and research tools and often re-written the rule book to understand what motivates and engages consumers of all ages.

For the last 15 years, he has been working to develop consumer research methodologies that innovate the research process and improve product success. Bryan was part of the team that won the ARF David Ogilvy Gold Award 2007 for creative research resulting in a successful advertising campaign. Bryan is also the 2004 winner of the prestigious Prosper Riley-Smith Award (from the international Association of Qualitative Research) for unique and innovative research with young children in the US on brand characters.

As well as numerous articles in trade journals and magazines, Bryan wrote the book, About Kids: Foods and Beverages published by Leatherhead Press and is the Managing Editor of Kids Food Trends, a 10-issue annually newsletter. In 2008/2009, two textbooks were published in which Bryan has contributed chapters: An Integrated Approach to Product Development (published by Taylor & Francis) and Developing Children’s Food Products (Woodhead Publishing). As an interesting aside, under the pen name of B Conley O’Ryan, wrote the successful and critically acclaimed children’s musical The Magic of Me which enjoyed a national tour to primary schools in the UK, and the play I Love You More produced in a London Fringe theatre, and is currently at work on writing non-fiction articles and a new children’s book as well as a new play for the theatre.

EMAIL: B.URBICK

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ABEL WESTERHOF
COO & Director

Abel is one of the founding Directors of the Consumer Knowledge Centre. Prior to setting up the business, Abel worked for nearly 15 years as a social worker, nurse and schoolteacher of children with special learning and emotional needs. Abel studied and implemented many aspects of traditional and alternative educational styles and serves as Educational Consultant on all KIDSLINK® projects to ensure the balance of commercial and educational objectives. Abel's work with special needs kids has given him a unique understanding of working with young people of all ages and abilities in North America, Europe and Africa.

EMAIL: a.westerhof

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ALISON KEEFE
Director of Research

Alison is a consumer marketing professional with nearly 20 years of experience in several blue chip companies, including Eurotunnel, Mothercare and Heinz. She completed her studies at the University of York and then began a career in marketing, which has led her to work extensively in the UK and Europe on projects as diverse as the Channel Tunnel and frozen ready meals. Alison’s particular area of interest is the new product development process from concept through to launch and the understanding of what motivates the food purchase decision.

EMAIL: a.keefe

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PHILLIP BANTOCK
Researcher

Phill hails from Lincolnshire in North East England. He moved to London in order to find a viable career after leaving University and his History studies.He’s now working as a Research Support Assistant and couldn’t be happier. He finds the world of market research particularly engrossing and is thrilled to be part of the CKC team. He brings a unique brand of humour to the company, as well as a love of lava lamps, popcorn and marmite. His hobbies include such things as writing, computers and gaming as well as eating our colleague Hadley’s new dessert recipes!

EMAIL: p.bantock

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Research support and recruitment team

Plus additional researchers, research support and recruitment colleagues.

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03 Research team
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